SUDZZfx: Extension Safe Since Day 1!
All those years ago, long before it became mainstream, we took the path of finding sulfate-free surfactants in our shampoos to offer effective cleansing…but wouldn’t harm hair in the process. We went one step further…using an expensive skincare grade surfactant system: Sodium Lauroyl Sarcosinate that gives you beautiful lather, but is far more gentler on hair.
This ingredient system had an unexpected side effect: we started hearing from hair salons offering extension services and individual extensionists nation-wide who not only were using our shampoos on their extension clients in-salon, but also prescribing us exclusively to maintain their extensions at home! The reason? Our surfactant WILL NOT harm keratin bonds or even adhesive systems…and even better: will help to keep human hair extensions looking shiny, healthy & tangle free for months on end!
COAST TO COAST: SUDZZfx FANS ARE DOING C.P.R.!
WHAT IS IT?
A SUDZZfx C.P.R. Hair Revival Shot is a professional in-salon treatment that reverses and restores…offering 5 benefits in 15 minutes:
~ Longer lasting, more vibrant color
~ Renewed internal strength
~ Increased elasticity & manageability
~ Luminous shine & touchably soft hair
~ Restored condition for faster blowdrying
It turns back the clock, rehydrates and brings hair back to life!
WHAT ARE THE RESULTS?
Structural Improvement | Moisture Balance | pH Recovery
Improved structure · Increased shine · Greater manageability · Moisturization · Longer-lasting & more vibrant color
PROFESSIONAL INSTRUCTIONS:
Step 1 – Begin by clarifying the hair with SUDZZfx® Nyrvana™ Purifying Shampoo. This removes any buildup on the hair as a result of styling products, medication, smoking or the environment. Leave on for 2 minutes. Rinse out thoroughly and towel-dry well.
Step 2 – Using a bowl, dispense (1/2 oz.) SUDZZfx® Moxee™ Reconstructing Conditioner, AquaFix® Hydrating Conditioner, Enhance™ Daily Conditioner, and 1-drop of Zenyth® Frizz Eliminator. Mix to form the perfect blend for your client. Customize by adding more of either of these products.
Apply to hair from the ends up. Comb through for even distribution. Apply cap and place client under warm dryer for 15 minutes. Rinse thoroughly then towel dry. Proceed to style.
Belly up to the backbar and have a “shot” of SUDZZfx!
Check out this setup from Katee Reddin Petro in Rockaway, New Jersey! On her backbar she promotes our C.P.R. Treatment to client’s who need a little dose of renewal during these cold winter months.
A decorative backbar idea!
Check out this genius marketing idea to promote SUDZZfx C.P.R. Treatment shots from @kimmystudz! Grab some champagne flutes, pump in the hair treatment cocktail and effortless ask at the backbar!
So popular…clients want to take it home?!
Another genius marketing idea from the crew at Brick and Mirror Beauty Bar! Our C.P.R. Treatment Shots have become SO popular there, that clients have been clamoring for an “emergency shot” for at home use! The team got creative, grabbed some mini mason jars, twine and paper and started reselling the treatment!
THE NEW COLOR TREND ROCKING INSTAGRAM
Last year we saw peekaboo hair tattoos…an etched emblem or picture sculpted right into the hair with clippers and hidden under layers of hair. But 2017 is the hair colorists’ turn! Meet Vivid Roots, the new haircolor trend that places haircolor at the roots…a myriad of bold, stunning color combos that only become visible as the hair moves…or in a good breeze.
MUST WATCH: EMILY ANDERSON’S PINK PIXIE
Check out this stunning 60 second hair finishing how-to from hairdresser, SUDZZfx uber fan and Instagram sensation @emilyandersonstyling who created this pink pixie bob and used ColourFix3 Leave-In Conditioner![/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][lee_products style=”carousel” columns_number=”4″ cat=”381″][/vc_column][/vc_row]
The average hairdresser looks at a razor and runs in the other direction. With a new year right around the corner…NOW is the time to start practicing and embrace the razor like never before. Here’s why…
It is truly, the best tool to remove volume from hair by collapsing the cut without adding layers. It can also be used to create texture. You’ll love using it on fine hair types because it means you don’t have to sacrifice the fullness of the hair. A razor works great to create movement on all hair types.
Understandably, a bad razor cut (often resulting in frayed ends) can train you to stay far away from them, but practice will make perfect. The razor should always be used very deliberately and should never damage the hair. Despite what people think, you can use a razor on straight hair, curly hair, super-curly hair, fine hair, medium hair, and especially on thick hair. The key to a good razor cut is your training. Each part of that tiny—and sharp!—blade is meant to be used in a specific way. And when not used correctly, it can cause a bit of a disaster. Make 2017 the year you embrace it!
In 1966, Panasonic (of all people) produced the first electrically-heated hair rollers in Japan and revolutionized the traditional of achieving celebrity curls and waves. Flash forward a few decades later and a generational gap has now dated even this technology and even today debates still wage over the power of curling irons over hot rollers. If you want to avoid the debate all together and offer a more modernized (and perhaps greener solution), you can achieve the same effect with merely a quality European or Marilyn Brush Set and Zephyr® Volumizing Gel! Because Zephyr® contains hold properties and a unique nano emulsion formula, you can use it to lock the curl in place, mimicking the look of a good hot roll and it’ll never flake.
The evening usually starts like this: you style, blow out, straighten and tame your frizzy, wavy hair into a stunning, sleek ‘do. Then after finding the right outfit, it’s time for a “girls night out”. Unfortunately by about 11pm you sleek, sexy hair looks great on one side, but wavy and lopsided on the other.
WHAT HAPPENED?
Traditionally, the formula in a straightening cream, lotion or potion creates a cosmetic coating on the hair that is prone to breakage. The result is that after a few hours of friction caused by hair movement and playing with your hair the coating breaks and flakes. Your hair then springs back to its natural state.
WHAT TO DO ABOUT IT
SUDZZfx Level Strait™ Straightening Potion actually penetrates for longer lasting results and you can even apply other styling products on top of it. No more 11pm walk of shame!
Picture it…temperatures are warming up…you spend time at your favorite salon, get a flawless look you love…step out on the sidewalk…and then BANG it happens. A few hours later humidity does a drive-by on your hair and the style collapses.
NOW FOR A LITTLE SCIENCE
In its dry state, hair is always desperately hungry for moisture, however hair is also like a sponge…it absorbs moisture (and practically anything else) CONSTANTLY. The more moisture hair absorbs, the heavier it becomes and a style collapses…this is especially true when humidity starts to rise as we stroll into summer and there is more moisture in the environment.
WHAT WE DID ABOUT IT
SUDZZfx’s formulators in the development of our Level Strait™ Straightening Potion wrapped our moisturizing ingredients with an anti-humectant shield, so as opposed to merely coating the hair with temporary hydration, we penetrate deep into the hair, delivering hair the moisture it wants PLUS the anti-humectant shied reflects back extra moisture from a humid environment. The result? A style you can rock all day or all night, in any environment, on any type of hair, anywhere on the planet.
Getting super shiny hair with a mirror like luster at home after a great salon experience can be challenging. It’s fairly easy to do however if you have this powerful trio of tools at home: a good blow dryer, a boar bristle brush and SUDZZfx Liquid Luxe™ Luxury Mist. Simply spray Liquid Luxe™ into the hair and tousle-dry with your fingers.
Simply spray Liquid Luxe™ into the hair and tousle-dry with your fingers. Next, go through sections with the brush. Boar bristle brushes are slightly textured and will smooth the cuticle delicately. Dry the hair downward, in the direction of the cuticle and BOOM! Lustrous locks await.
