The evening usually starts like this: you style, blow out, straighten and tame your frizzy, wavy hair into a stunning, sleek ‘do. Then after finding the right outfit, it’s time for a “girls night out”. Unfortunately by about 11pm you sleek, sexy hair looks great on one side, but wavy and lopsided on the other.

WHAT HAPPENED?

Traditionally, the formula in a straightening cream, lotion or potion creates a cosmetic coating on the hair that is prone to breakage. The result is that after a few hours of friction caused by hair movement and playing with your hair the coating breaks and flakes. Your hair then springs back to its natural state.

WHAT TO DO ABOUT IT

SUDZZfx Level Strait™ Straightening Potion actually penetrates for longer lasting results and you can even apply other styling products on top of it. No more 11pm walk of shame!